Viant is a leading provider of advertising software and services that help marketers plan, execute, and measure their digital campaigns. With its advanced technology and comprehensive solutions, Viant has established itself as a trusted partner for many businesses. However, if you're looking for alternatives or competitors to Viant in 2024, there are several options available in the market that offer similar or even more advanced features. In this article, we will explore the 10 best Viant alternatives and competitors in 2024, highlighting their key features, benefits, and why they stand out in the industry.

1. Google Marketing Platform

Google Marketing Platform is a comprehensive advertising and analytics solution that offers a wide range of tools for marketers. It combines the power of Google Ads, Google Analytics, and other Google marketing products into a single platform. With its robust set of features and integration with the Google ecosystem, Google Marketing Platform is a strong alternative to Viant for businesses looking for a unified advertising and analytics solution.

Key Features:

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  • Ad campaign management
  • Audience segmentation and targeting
  • Performance measurement and reporting
  • Integration with Google Ads and Google Analytics

Benefits:

  • Plan, execute, and measure advertising campaigns within a single platform
  • Leverage audience insights to target the right customers at the right time
  • Optimize campaign performance with real-time data and analytics
  • Seamlessly integrate with other Google marketing products for enhanced workflow.

2. Adobe Advertising Cloud

Adobe Advertising Cloud is a comprehensive ad management and optimization platform that helps advertisers reach their target audience across multiple channels. It offers advanced targeting capabilities, real-time analytics, and seamless integration with other Adobe marketing solutions. With its robust features and integration with the Adobe ecosystem, Adobe Advertising Cloud is a compelling alternative to Viant for businesses looking for a scalable and data-driven advertising solution.

Key Features:

  • Cross-channel campaign management
  • Advanced targeting and segmentation
  • Real-time analytics and reporting
  • Integration with other Adobe marketing solutions

Benefits:

  • Reach target audience across various channels and devices
  • Leverage advanced targeting capabilities to maximize ad performance
  • Gain real-time insights into campaign performance and make data-driven decisions
  • Seamlessly integrate with other Adobe marketing solutions for enhanced workflow and collaboration.

3. The Trade Desk

The Trade Desk is a leading demand-side platform (DSP) that offers programmatic advertising solutions for marketers and agencies. It provides access to a wide range of inventory sources, advanced targeting options, and real-time bidding capabilities. With its robust features and extensive reach, The Trade Desk is a strong alternative to Viant for businesses looking for a self-service programmatic advertising platform.

Key Features:

  • Access to multiple inventory sources
  • Advanced targeting options
  • Real-time bidding capabilities
  • Self-service platform

Benefits:

  • Reach a wide audience across various inventory sources
  • Target specific audiences with advanced targeting options
  • Optimize campaign performance with real-time bidding capabilities
  • Take control of advertising campaigns through a self-service platform.

4. Amazon Advertising (formerly Amazon DSP)

Amazon Advertising is a powerful advertising platform that allows businesses to reach millions of customers on Amazon's marketplace. It offers a variety of ad formats, targeting options, and reporting tools to help businesses drive sales and increase brand visibility. With its vast customer base and comprehensive advertising solutions, Amazon Advertising is a compelling alternative to Viant for businesses looking to reach a highly engaged audience on the Amazon platform.

Key Features:

  • Various ad formats, including sponsored products, sponsored brands, and display ads
  • Targeting options based on customer behavior and interests
  • Reporting and analytics tools
  • Integration with other Amazon services, such as Amazon Web Services

Benefits:

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  • Reach millions of customers on the Amazon marketplace
  • Promote products and increase brand visibility with various ad formats
  • Target specific audiences based on customer behavior and interests
  • Gain insights into campaign performance with detailed reporting and analytics.

5. Facebook Business Manager

Facebook Business Manager is a comprehensive platform that allows businesses to manage their Facebook Pages, ad accounts, and marketing efforts in one place. It offers a range of advertising options, targeting capabilities, and analytics tools. With its extensive reach and powerful advertising features, Facebook Business Manager is a strong alternative to Viant for businesses looking to leverage the massive user base of Facebook and Instagram.

Key Features:

  • Ad campaign management across Facebook and Instagram
  • Advanced targeting options based on demographics, interests, and behaviors
  • Analytics and reporting tools
  • Integration with other Facebook marketing solutions, such as Facebook Pixel and Messenger

Benefits:

  • Manage Facebook Pages, ad accounts, and marketing efforts in one centralized platform
  • Reach a vast audience on Facebook and Instagram
  • Target specific audiences based on demographics, interests, and behaviors
  • Gain insights into campaign performance with detailed analytics and reporting.

6. MediaMath

MediaMath is a leading programmatic advertising platform that offers advanced targeting and optimization capabilities. It provides access to a wide range of inventory sources, real-time bidding, and data-driven audience insights. With its robust features and machine learning algorithms, MediaMath is a compelling alternative to Viant for businesses looking to optimize their programmatic advertising campaigns.

Key Features:

  • Access to multiple inventory sources
  • Advanced targeting and segmentation
  • Real-time bidding capabilities
  • Machine learning algorithms for optimization

Benefits:

  • Reach a wide audience across various inventory sources through programmatic advertising
  • Target specific audiences with advanced targeting and segmentation options
  • Optimize campaign performance with real-time bidding and machine learning algorithms
  • Make data-driven decisions based on audience insights and campaign analytics.

7. Taboola

Taboola is a leading native advertising platform that helps businesses reach their target audience through sponsored content recommendations on popular websites. It offers advanced targeting options, real-time analytics, and integration with other marketing platforms. With its extensive network of publishers and powerful native advertising features, Taboola is a strong alternative to Viant for businesses looking to increase brand awareness and drive user engagement.

Key Features:

  • Native advertising on popular websites
  • Advanced targeting options based on audience interests and behaviors
  • Real-time analytics and reporting
  • Integration with other marketing platforms

Benefits:

  • Reach a wide audience through sponsored content recommendations on popular websites
  • Target specific audiences based on their interests and behaviors
  • Gain real-time insights into campaign performance with detailed analytics and reporting
  • Seamlessly integrate with other marketing platforms for enhanced workflow and collaboration.

8. Twitter Ads

Twitter Ads is a powerful advertising platform that allows businesses to reach their target audience on the Twitter platform. It offers a variety of ad formats, targeting options, and analytics tools to help businesses drive engagement and increase brand visibility. With its real-time nature and extensive reach, Twitter Ads is a compelling alternative to Viant for businesses looking to connect with a highly engaged audience on Twitter.

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Key Features:

  • Ad campaign management on the Twitter platform
  • Various ad formats, including promoted tweets, promoted accounts, and promoted trends
  • Targeting options based on demographics, interests, and behaviors
  • Analytics and reporting tools

Benefits:

  • Reach a highly engaged audience on the Twitter platform
  • Promote products and increase brand visibility with various ad formats
  • Target specific audiences based on demographics, interests, and behaviors
  • Gain insights into campaign performance with detailed analytics and reporting.

9. LinkedIn Advertising

LinkedIn Advertising is a powerful platform that allows businesses to reach professionals and decision-makers on the LinkedIn platform. It offers a variety of ad formats, targeting options, and analytics tools to help businesses drive brand awareness and generate leads. With its professional user base and comprehensive advertising solutions, LinkedIn Advertising is a strong alternative to Viant for businesses looking to connect with a highly targeted B2B audience.

Key Features:

  • Ad campaign management on the LinkedIn platform
  • Various ad formats, including sponsored content, sponsored InMail, and text ads
  • Targeting options based on job titles, industries, and company sizes
  • Analytics and reporting tools

Benefits:

  • Reach professionals and decision-makers on the LinkedIn platform
  • Promote products and services with various ad formats tailored for B2B audiences
  • Target specific audiences based on job titles, industries, and company sizes
  • Gain insights into campaign performance with detailed analytics and reporting.

10. Pinterest Ads

Pinterest Ads is a powerful advertising platform that allows businesses to reach their target audience on the Pinterest platform. It offers a variety of ad formats, targeting options, and analytics tools to help businesses drive brand visibility and inspire action. With its highly visual nature and engaged user base, Pinterest Ads is a compelling alternative to Viant for businesses looking to promote visually appealing products or services.

Key Features:

  • Ad campaign management on the Pinterest platform
  • Various ad formats, including promoted pins, shopping ads, and video ads
  • Targeting options based on interests, keywords, and demographics
  • Analytics and reporting tools

Benefits:

  • Reach a visually inspired audience on the Pinterest platform
  • Promote visually appealing products or services with various ad formats
  • Target specific audiences based on interests, keywords, and demographics
  • Gain insights into campaign performance with detailed analytics and reporting.

In conclusion, while Viant offers advanced advertising software and services, there are several alternatives and competitors in the market that offer similar or even more advanced features. Whether you're looking for a unified advertising and analytics platform like Google Marketing Platform, a self-service programmatic advertising platform like The Trade Desk, or a powerful native advertising platform like Taboola, these alternatives provide diverse options to suit your specific advertising needs in 2024. Consider your requirements, target audience, and desired features to choose the best Viant alternative for your business.