Business, Startups & Finance

Top 20 Alternatives to RollWorks in Account Based Marketing (ABM) Software

RollWorks is a leading ABM platform for account‑based advertising, targeting, and analytics. Below is a curated list of 20 alternative ABM solutions that provide comparable capabilities for identifying, engaging, and measuring high‑value accounts.

ID: 11927
Items: 20
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Demandbase

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Comprehensive ABM suite with AI‑driven account identification, website personalization, and deep analytics.

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Terminus

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Full‑stack ABM platform offering multi‑channel advertising, account‑based email, and robust measurement dashboards.

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6sense

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Predictive ABM solution that leverages intent data, AI scoring, and orchestration across ads, email, and sales outreach.

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Engagio (Demandbase)

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Engagio’s account‑based engagement tools now integrated with Demandbase for orchestration, analytics, and sales alignment.

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HubSpot ABM

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HubSpot’s CRM‑native ABM tools include account targeting, personalized content, and integrated reporting.

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Marketo Engage (Adobe)

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Enterprise‑grade ABM capabilities within Marketo: account scoring, ad targeting, and cross‑channel automation.

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Pardot (Salesforce)

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B2B marketing automation with ABM features such as account segmentation, personalized nurture, and ROI tracking.

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ZoomInfo Intent

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Intent‑driven ABM platform that surfaces buying signals, enriches accounts, and powers targeted outreach.

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Bombora

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Intent data provider that integrates with ABM tools to surface high‑interest accounts for targeted campaigns.

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Triblio

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ABM platform focused on paid media, offering account‑based display, LinkedIn, and programmatic ads with KPI reporting.

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Madison Logic

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Account‑based media company that combines demand generation, content syndication, and measurement for B2B accounts.

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The Trade Desk

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Programmatic advertising platform with robust ABM capabilities, including precise account targeting and cross‑device reporting.

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AdRoll

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B2B-focused ad platform offering account‑based retargeting, dynamic ads, and integration with major CRMs.

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Infer

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Predictive scoring and intent platform that fuels ABM by identifying high‑propensity accounts and recommending next steps.

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EverString (ZoomInfo)

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AI‑powered B2B data platform delivering firmographic, technographic, and intent insights for ABM initiatives.

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Clearbit

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Real‑time data enrichment suite that powers ABM segmentation, personalized web experiences, and lead scoring.

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RollWorks (LinkedIn) Campaign Manager

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LinkedIn’s native ABM solution enabling precise account targeting, sponsored content, and lead gen forms.

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Lattice

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ABM‑focused platform that combines account analytics, predictive scoring, and multi‑channel outreach orchestration.

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Cognism

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B2B data and intent engine that supplies verified contact data and buying signals for ABM targeting.

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RollWorks Audience Builder (by LinkedIn)

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Tool for creating custom audience segments using LinkedIn Company Pages, visitor retargeting, and CRM data.