Business, Startups & Finance

Top 20 Alternatives to Bombora Company Surge in Account Based Marketing (ABM) Software

Bombora Company Surge provides intent‑data‑driven ABM insights to help B2B marketers prioritize accounts and personalize outreach. Below is a curated list of 20 alternative ABM platforms that offer comparable features such as account targeting, intent signals, orchestration, and measurement.

ID: 14196
Items: 20
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Demandbase

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Comprehensive ABM platform with AI‑powered account identification, advertising, personalization, and measurement across the buyer journey.

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Terminus

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All‑in‑one ABM solution that combines account‑based advertising, email, web personalization, and analytics to drive pipeline.

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6sense

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Predictive ABM platform that uses intent data, AI, and predictive analytics to surface buying intent and orchestrate multi‑channel campaigns.

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RollWorks (by AdRoll)

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Scalable ABM suite offering account targeting, intent insights, ad retargeting, and sales‑ready lead routing.

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Triblio

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ABM orchestration platform that unifies paid, owned, and earned media, providing account‑level analytics and personalization.

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Madison Logic

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Demand‑generation platform focused on ABM, delivering account‑based advertising, content syndication, and measurement.

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Metadata.io

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ABM‑focused demand‑generation engine that automates campaign creation, optimization, and reporting across paid channels.

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ZoomInfo (ABM Solutions)

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Data‑driven ABM tools that combine firmographic, technographic, and intent data for precise account targeting and outreach.

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LeanData

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Account‑based routing and matching platform that ensures leads are delivered to the right sales owners and provides ABM analytics.

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Clearbit

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Real‑time data enrichment and intent signals that power account‑based segmentation and personalized marketing.

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Folloze

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ABM content experience platform that enables personalized content journeys for target accounts and measures engagement.

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PathFactory

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Content activation platform that uses AI to deliver the right content to the right account at the right time, boosting ABM conversion.

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Engagio (now part of Demandbase)

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ABM orchestration suite offering account‑based analytics, playbooks, and engagement scoring (integrated into Demandbase).

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Marketo Engage (Adobe)

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Marketing automation platform with ABM capabilities such as account targeting, scoring, and cross‑channel campaign orchestration.

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HubSpot ABM Hub

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HubSpot’s ABM tools provide account‑based segmentation, advertising, and reporting within the HubSpot CRM ecosystem.

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Salesforce Pardot (ABM Studio)

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Pardot’s ABM Studio adds account‑based targeting, advertising, and analytics to the Salesforce marketing automation suite.

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Infer

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Predictive scoring platform that supplies intent and firmographic data to prioritize ABM accounts.

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Bombora (Intent Data) – as a standalone

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While Bombora’s Company Surge is the core product, its intent‑data API can be used independently to power ABM strategies.

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Bombora Audiences (by LinkedIn) – integrated

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LinkedIn’s integration of Bombora intent data enables ABM audiences for LinkedIn Ads and Sponsored Content.

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G2 Buyer Intent

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Provides intent signals derived from G2’s product review platform, helping marketers build ABM account lists.