Business, Startups & Finance

Top 20 Alternatives to Lattice Engines in Account Based Marketing (ABM) Software

Lattice Engines, now part of Dun & Bradstreet, delivers AI‑driven ABM data, predictive scoring, and intent‑based targeting. Looking for other ABM platforms that combine data enrichment, orchestration, and measurement? Below are 20 popular alternatives.

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Terminus

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Comprehensive ABM platform that offers account‑based advertising, web personalization, email outreach, and robust analytics in a single UI.

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Demandbase

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AI‑powered ABM suite with account identification, advertising, website personalization, and a unified measurement dashboard.

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6sense

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Predictive ABM solution that uses AI to uncover buying intent, prioritize accounts, and automate multi‑channel engagement.

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Engagio (Demandbase Engagement Cloud)

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Engagio’s ABM orchestration tools—now part of Demandbase—provide account‑based nurturing, measurement, and analytics.

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Bombora

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Intent‑data provider that enriches ABM platforms with company‑level audience insights based on web behavior.

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RollWorks

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LinkedIn‑backed ABM platform offering account identification, advertising, website personalization, and direct outreach.

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Madison Logic

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ABM platform focused on account‑based media, content syndication, and lead‑to‑account matching for B2B marketers.

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Triblio

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Unified ABM suite that combines account targeting, web personalization, email sequencing, and performance analytics.

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Folloze

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ABM content experience platform that enables personalized, interactive storytelling for target accounts.

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Metadata.io

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AI‑driven ABM campaign builder that automates paid media, content syndication, and ABM funnel optimization.

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G2 Buyer Intent

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Leverages G2’s product review data to surface buying intent signals and prioritize accounts for ABM outreach.

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Uberflip

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Content experience platform that powers account‑specific content hubs and integrates with ABM orchestration tools.

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PathFactory

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Uses AI to recommend the most relevant content for each account visitor, boosting engagement and conversion.

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MadKudu

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Predictive scoring engine that enriches ABM data with firmographic, technographic, and intent signals.

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ZoomInfo ABM

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Combines ZoomInfo’s B2B contact and company data with ABM workflows for account scoring and targeting.

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Marketo Engage (ABM Suite)

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Adobe’s marketing automation platform that adds ABM capabilities: account scoring, segmentation, and cross‑channel orchestration.

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HubSpot ABM Hub

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HubSpot’s ABM tools include account targeting, multi‑touch reporting, and integration with its CRM and marketing stack.

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Apollo.io

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Prospecting platform that provides ABM‑ready contact and company data, outreach sequencing, and engagement analytics.

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Leadfeeder

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Turn website visitors into identifiable accounts using IP‑based identification, then feed the data into ABM workflows.

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Clearbit Reveal

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Real‑time B2B data enrichment that reveals anonymous visitors, enabling instant account personalization for ABM.