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IT界把它称为鼓励促进消费。Call it the consumerization of IT.
移动化计算、消费化集成Mobile computing and consumerization integration
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我们将这股趋势称之为企业的消费者化。We call this trend consumerization of the enterprise.
很多讨论是关于企业技术的消费化。Lots of talk about consumerization of enterprise tech.
开源和IT的消费化是目前两大有趣的战略方向。Open source and IT consumerization are two interesting strategies.
对于技术公司来说，眼下这股消费化的潮流意味着机遇。For technology companies, this emerging consumerization trend represents an opportunity.
他们尽最大努力促进消费，其次才将兴趣放到企业上。They take consumerization to the extremes, having a secondary interest in the enterprise.
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但是，对于传统的公司技术部门来说，消费化是一个捉摸不透的命题。However, consumerization presents a conundrum to the traditional corporate technology department.
因此，我们需要指出第一个重要的事情，在消费浪潮下，有多少种方法能够扼杀我们？So we first need to figure out what the big deal is. How many ways can this consumerization wave kill us?
我们将这一共时互逆的关系模式概称为“消费的审美化”和“审美的消费化”。We consider this synchronous and each inverse process as "aestheticization of consumption"and "consumerization of aesthetic".
智能机及平板电脑，还有笔记本和上网本，这些都是驱动企业IT消费化的动力。Smartphones and tablets, along with laptops and netbooks, are the driving forces behind the increasing consumerization of enterprise IT.